Finshape’s Digital Bank OS to Power Next-Generation Retail and Corporate Banking Journeys
Cairo/Prague – In a landmark move to accelerate its digital transformation, Al Baraka Bank Egypt has chosen Finshape as its strategic technology partner. Through the implementation of Finshape’s cutting-edge Digital Bank Operating System (Digital Bank OS), Al Baraka Bank is set to revolutionize its digital banking services across retail and corporate banking, mobile and web channels.
This partnership supports Al Baraka Bank’s bold ambition to become Egypt’s leading digital bank, delivering personalized and seamless customer experiences that meet the evolving expectations of today’s digitally empowered clients.
A Platform for Innovation and Growth
Al Baraka Bank sought more than a conventional digital banking solution. The goal was a scalable platform capable of transforming digital ambitions into reality—not only fulfilling current business and technical requirements but also laying the groundwork for future innovation.
Finshape’s Digital Bank OS stood out by offering precisely that: a modern, holistic platform engineered to bridge the gap between business and IT teams, empower agile squads, and bring product ownership and customer-centric design into a single ecosystem.
“Al Baraka Bank is our esteemed partner. Their success means Finshape’s success,” said Armand Magharian, Director - Deal Management at Finshape. “We are excited to start this journey, and we are committed to ensuring that Al Baraka Bank Egypt becomes a shining example of digital banking in the Middle East and Africa. Finshape has great people. When we promise, we deliver. We’ve never failed at any project — and even after implementation, we remain invested in our clients’ long-term success.”
Money Stories: A New Way to Engage Customers
As part of the implementation, Money Stories—a social media-inspired financial insights module—will also be introduced. This feature translates complex data into simple, engaging, and actionable narratives, helping customers understand their spending patterns, plan better, and discover relevant offers in real time.
By turning raw financial data into storytelling, Money Stories helps increase engagement and trust while giving the bank new ways to personalize communication and boost cross-selling.
A Shared Vision
With Finshape’s Digital Bank OS, Al Baraka Bank will benefit from:
- Hyper-personalized customer journeys powered by AI and behavioural triggers
- Low-code/no-code tooling enabling business users to innovate faster
- Seamless integration with internal and third-party systems
- 24/7 accessibility through decoupled architecture and integration hub
- Cross-segment, cross-channel applications fine-tuned through years of global banking experience
This collaboration represents more than a technology implementation—it’s a shared vision. As Al Baraka Bank Egypt takes a bold step toward leadership in digital banking, Finshape brings its proven platform, agile delivery expertise, and a track record of trust to make this transformation a success story worth watching.
For more information about Finshape and the Digital Bank OS, please visit www.finshape.com.
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